Why are there photos on your website?
It may sound like a ridiculous question but it’s one I find myself muttering when I see websites with photos that don’t do anything good for the business. So often photos are included on websites that only: misrepresent the brand or philosophy don’t reflect the culture of the targeted area/market fail to inspire – i.e. [...]
How to save time and money on a photo shoot
You’ve finally scheduled that photo shoot for your business, fashion line or personal brand. You know that professional photography is an important part of marketing your business but you are more than a little anxious about what to expect and whether or not this will prove to be a worthwhile investment. Like anything you do [...]
My top 3 tips to get the most value out of your product shoot
Although product photography is detailed work that takes time to get right, there are some significant steps you can take to ensure an efficient and successful photo shoot for your products, saving you time and money and leaving you with photos that you are thrilled about! Here are my top 3 tips for a great [...]
What’s REALLY involved in a product shoot?
How an image sells a product Have you seen a catalogue, ad or online shop with really good photos of products? Think of the ‘what’s new’ or ‘top buys’ page in a glossy magazine. I’m talking about photos that clearly show what the product is, that make it stand out, and that make you want [...]
When REAL LIFE photos are better than stock images
Ok I will loosely use the term ‘real life’ here. By real life I still mean professional (because if the images on your business website don’t look professional then the only reason they could be there is to help out your competition!). Real life can also mean ‘life-like’ or constructed. But while these images may [...]
Why saying NO is good customer service
It was 7am and I was at my desk. I’d just worked eight days in a row despite promising myself I’d take Sundays off, and I had to make an early start again today because I’d promised a client they’d have their work early. I felt frazzled, stressed and tired and the day had just [...]
Why try editorial-style corporate photography?
With the overwhelming quantity of on-screen information available these days, companies are looking for a way to stand out and make a visual impact – knowing this is the quickest way to gain attention when attention spans are short. My corporate clients are starting to seek photography with a difference – whether it be for [...]
A fantastic photo shoot starts with YOU
There’s a lot you can do to ensure you have a great professional photo shoot… so take ownership to enjoy your shoot and get maximum ROI! Before the shoot Check you understand what is expected of you – do you need to organise a running sheet, location, permissions… or is this being done for you [...]
How do our clients use their photos to get maximum ROI?
Maybe you already know that having professional photos of yourself is important to project the right image on Linked In or on your website. But perhaps you’re wondering just how much return there is from investment in a professional photo shoot for your business? Ok, so first off every business is different and your return [...]
Guest artist Sylvia Shrewsbury at Montage
My very own sister Sylvia Shrewsbury is featuring as a guest artist at the Montage Pop Up Shop (224A William St Northbridge) between Saturday 13th April – Friday 19th April. Having photographed a lot of Sylvia’s work I’ve been up close and personal with her amazing ceramics, zines, jewellery, clothing and other constructions made from [...]
Nostalgia for Old Buenos Aires
In the first few decades of the twentieth century, Argentina’s capital city was celebrated for its affluence, elegance and movie-style glamour, the ‘Paris of South America’. Buenos Aires has been the subject of months of research and writing for this photographer, as well as the inspiration for street photographs in Argentina and a fashion shoot [...]
How dancing helped my photography
Before I was a photographer I was a dance teacher. I worked at three primary schools, designing and teaching a dance program for students from Kindy to Year 7, teaching them a variety of dance styles: ballet, contemporary, salsa, tap and jazz ballet. I created dance routines for small recitals and designed choreography, lighting, set, [...]
Photo Tricksters: Reality or Urban Myth?
Everyone knows someone who’s won a ‘free’ photographic shoot through a competition or through unsolicited mail, only to find it isn’t free at all. At the very least, you are afraid of hidden costs that are slapped on your forehead after you’ve been ‘hooked in’, and you suddenly find yourself committed to a four-hour shoot [...]
Karma at High Tea
Giving generously (but wisely) can be a lot of fun… and a boost for business too as this experience a couple of years back taught me. I zoomed down Stirling Highway towards the city, on my way to the high tea I was photographing at. My assistant would be with me, representing my business at [...]
Is your branding saying what you think it’s saying?
How to analyse your images, then plan an image strategy With new social media like Google Plus, Pinterest and Instagram focusing on the use of images to attract target markets, it’s a good time to think about how the use of cultural symbols in the photographs you use affect people’s perception of your business. A [...]
How to get the BEST out of your Profile and Team Photos
What to talk about with your photographer The messages you want to send to your target market through your business or personal brand should determine what your people photos look like. Here are four points to talk about with your photographer. 1. Photographic Style There are various styles of photography and some photographers specialise in [...]
Callout to business women of Perth
The Executive Women’s Forum is proudly one of Perth’s oldest women’s business networking groups. I’ve been attending the monthly breakfasts at the Royal Freshwater Bay Yacht Club for some months now and from the start was impressed by the energy, kindness and fighting spirit of the women in this group. They have amazing stories to [...]
How a Creative Profile Shoot helped these Perth businesses
A Creative Profile Shoot is a way to demonstrate a brand through your profile photos, and this is something we specialise in. We asked some of our clients why their Creative Profile Shoot was so important to their success in business. Their responses included the following benefits: Projecting the right image Helping potential customers connect [...]
Be Media Ready!
As your business grows, you may at some stage get that call… the one we all want, but all secretly dread… the media call. It happened to a friend of mine recently. Working for a reputable bank in a highly specialised position, he was contacted by a very well-known business journal asking to do a [...]
How MY business has CHANGED and THANK HEAVENS FOR THAT
Wow… where do I start? In three years my business has changed in huge ways and this change has been THE key to its growth – and therefore, its survival to date. I want to say before I tell you my story: it’s a big deal for me to bare my soul like this! Deep [...]
You are treated the way you are perceived
Alba Gomez explains the elements of your personal image, and why they’re so important Did you know that 93% of how we communicate every day is made without the use of words but through our body language and appearance? Just 7% of the impact we make on people is based on our words. We live in [...]
Light has meaning
Where a light falls on your face can take on different meanings and effects in a photograph. Studio photographers choose the number and position of their lights to create deliberate effects when shooting portraits. I will describe some of the possible positions for lighting and what effects they have, so you can walk into your [...]
Your 5-minute Linked In Profile Check-Up for the new year
I love Linked In and consider it a corner stone of my marketing to my commercial photography clients and prospects. It’s a form of ‘online networking’ that goes hand-in-hand with face-to-face networking. It’s also a great way to stay in people’s minds, to demonstrate your knowledge and to let people know about your current projects [...]
Win a Style Shoot for you or a friend
Win your own Style Shoot – Photography as unique entertainment at your event The professional photographer’s studio set-up at your event will break the ice, create a buzz and give your guests a memorable experience and a treasured keepsake. Our Style Shoot suits dressy or themed events, such as cocktail parties, gala balls, engagement parties and special [...]
Create Impact and Be Remembered
Alba Gomez shares some crucial points on standing out and leaving a lasting impression I was speaking to a very successful businessman last week. He was sharing with me his key to success and we ended up having the most fascinating conversation. It’s amazing how simple it is to create the life and business of [...]
Environmentally conscious couture
Look amazing AND look after the environment for racing season, your wedding or another special occasion with these exquisite eco garments by a talented local designer. Charlene O’Brien graduated at the London College of fashion in the early 80’s and established her own fashion business, Tierra ecologia, which is now located in the Perth Hills, [...]
A Brand is a Story – so you’d better write it yourself!
As a photographer working with businesses, I observe lots of elements every day that tell a story about people and their work. These observations as well as my own experiences running a business have taught me that stories need to be considered and moulded, or like our imaginations, will run wild and not always in [...]
How to enjoy the (retail) racing season
Making your garments, jewellery or accessories stand out It’s fashion and racing season and with the weather warming up ladies all over Perth are putting away their Winter wardrobes and optimistically opening purses to spend on summer dresses and sandals. But amid steep online competition and a still struggling economic climate, how do you compete? Here [...]
Leveraging off At-Event Promotions
When I started my business I took every opportunity to stick a flyer in gift bags at events, with little thought to the event in question or anything else. I loved working with my images and with words to put together fun flyers that I believed were not only eye-catching but irresistible. But as I [...]
Model and Stylist Portfolio Photos
MODELS, EXTRAS, HAIR & MAKE-UP ARTISTS, STYLISTS, AGENTS, DANCERS & PERFORMERS Capture your look professionally And be ready for presentations, casting calls and competitions Great-value, creative photo shoot packages that always include your images on CD
Want more than the usual head & shoulders shot?
Whether your brand is conservative or creative, a set of profile photographs tailored to you can be a valuable tool for building brand awareness on your website, social media and press releases. In a sea of visual information, having something with a bit more polish next to your profile write-up can make you stand [...]
Cocktails, whisky and a touch of history
Our review of the Two Feet & A Heartbeat Perth bar tour July 2012 Walking through the city of an evening you might spot a group of people standing on a street corner, listening intently to a red-tshirted guide sharing little-known secrets about a particular building or monument. It’s amazing how often I walk through [...]
Professional Photography versus Stock Photos
Tips to help you decide As a photographer, of course I’m going to say it’s always best to get your photos done professionally rather than buy them online – because most of the time, you get what you pay for in terms of quality… and good stock images can be expensive while photography packages might [...]
Rough seas yield unusual treasures
After a rough journey, Diane Guntrip discovers her love of creating exquisite jewellery Diane originally trained as a specialist teacher of Needlecrafts and Allied Textile Crafts in the UK. One of her strengths was in creating textures in creative embroidery. Whilst a student, she had the opportunity to work in an antique jewellers shop during [...]
Rewarding your staff at End of Financial Year
Better than Santa’s knee Ways to reward your team at End Of Financial Year that beat another boring Christmas in July party Ok so most of us have seen the episode of The Office where they do the cringe-worthy staff awards party… great fun for the boss but not widely appreciated by the staff, who [...]
Elegant London florist graces Perth’s event scene
I met Nathalie recently and we hit it off straight away. Elegant and warm just like her shop on Rokeby Road, Nathalie is a joy to work with. Her experience in the London scene and her commitment to the utmost quality makes Perth very lucky to have her. After a lot of hard work and [...]
Do your business photos need a reality check?
The Do’s and Don’ts of Photographs for Your Business Are you still using TIRED OLD STOCK PHOTOS on your website and marketing material? Or a profile photo from 1985? Are your images saying polished, professional and modern… or dated and corny? Some common photo mistakes businesses make: Using American stock photos for an Australian market Using [...]
3 HOT Ideas Stretching Event Photos Further
You are planning a big event and want photos that will record the night… but how about photos that will WOW your guests and help them remember your event for a long time after? What about photos as an experience, photos as a gift, and photos as valuable marketing material? Here are some unique services [...]
FT Russell & Co. – authentic bespoke tailoring now in Perth
F.T.RUSSELL & CO. Bespoke Tailors & Shirtmakers Perth – Australia www.ftrussell.com.au F. T. Russell & Co. offer a new approach to quintessential fine tailoring and shirt making and they are now in Perth. Theirs is a personalised bespoke service that surpasses the standard tailoring outfitters. Together with sourcing the best cloth in the world, [...]
Not just a photo shoot… the way we work at New Work
We see our role as coordinating the entire shoot and taking you through step-by-step, not just showing up to take the photos! This is how we work at New Work. Before the photo shoot After an initial creative consultation, work begins behind the scenes to prepare your photo shoot. We develop a creative concept for [...]
Aurawoman
Meet Aurawoman, a group of fabulous concept stores dressing Perth in style Aura Woman was born 7 years ago when sisters Anastasia Brotherson and Tara Fowles opened their Subiaco store in 2004 – incredibly the company went from concept to reality in five weeks! The sisters recognised a niche in the boutique fashion scene and [...]
The new direct marketing: Clever or manipulative?
Occasionally I receive advertising in the form of an email or direct message from business people in the outer reaches of my network that I have not met. This doesn’t bother me too much, but when does it cross the line between marketing and manipulation?
From classic to kitsch – Perth Stores we love!
We interviewed the owners of some Perth stores we love. Here are their stories… Ruck Rover General Store (We love them because they are two sisters doing it for themselves.) Back in 2005 sisters (and best friends) Claire and Isabelle had one of those wouldn’t-it-be-fun-if-we-opened-a-shop conversations. I’m sure you know the kind… gushing comments like [...]
Tips for clients seeking wedding photographers
As a photographer I’m often asked about wedding photography and although this is outside New Work’s services, there are some general tips I give clients seeking wedding photographers. While we don’t do weddings, we DO do Style Shoots and mock fashion shoots for hens days/nights! But here are the wedding photography tips… Check that the [...]
Our clients’ photo stories
Here are some of the true stories of our shoots, and some comments straight from our clients! Studio snapshots Lila’s breathless voice on the phone told me she was lost. Rushing from work, she’d hopped off the bus a stop early and now found herself walking through a suburban park in the growing darkness. The [...]
Dress to impress: How to look your best in photographs
People often ask ‘What should I wear?’ when preparing for their photo shoot. Depending on the shoot, the look might be casual, corporate, glamorous or even fantasy, but there are some general guidelines you can follow to always look your best in photographs. Don’t be dull Wearing bright colours will make you look alive! Of [...]
What you see is what you get
In business, we live in a visual world (like it or not) How much do you value the visual elements of your business or brand? Now, think about how much you judge other businesses by their ‘cover’. The fast-paced world we now live in is highly competitive and highly visual. If you’re like most people, [...]
Subscribe Me! Increasing your database
Increasing my list of loyal subscribers is something I’m learning about gradually. I’ve experienced the thrill of watching long lines of people scribble down their email addresses at parties where I’ve done Style Shoots, and I’ve felt the lows of seeing the ‘Such-and-such has unsubscribed’ message in my inbox every now and then. Here are [...]
Adventures in the city
One photographer’s wanderings in Melbourne My Melbourne holiday was a chance to switch off, hang out with family and friends, spend time wandering alone and going on little creative adventures! While there I did a lot of journal writing in cafes, research at the beautiful State Library and the Immigration Museum, sipping wine at tapas [...]
Behind the scenes at a fashion shoot
As New Work Photography specialises in fashion shoots for local and emerging designers and stylists, we are often involved in a lot more than just taking the photos – often we design the concept, source all the required elements, coordinate the day and assist with the use of images in the final website, lookbook or [...]
Lighting is everything! Photographers’ lighting secrets you can use
Photography is actually ‘painting with light’. Just like in a painting, the artist chooses lighting to affect colour, tone and mood. We’ve all taken and posed for photos using harsh, on-camera flash… red eyes, flat shapes, shiny skin… flaws exposed! Professional photographers most often use off-camera flash, whether a large portable flash that attaches to [...]
Don’t be shy! The camera will love you
Many people will tell you they’ve always wanted to have a professional photo shoot done, not just for the fun of the experience but to see themselves in a different light… to see what more they can be. But everyone’s had a bad photo taken, everyone’s had a bad hair or skin day, and most [...]
Opening the kiln is like unwrapping a gift
We love letting our readers know about amazing Perth artists. Here, Tina from Serendipity by Design introduces herself and tells us the meaning behind the business name. My name is Tina Coppola and I would like to welcome you to Serendipity by Design. The name “Serendipity” comes from my curious love for the word Serendipity [...]
Professional Make-up
By Cara Templeman, Changing Faces Makeup Cara has done some fabulous work with New Work for fashion shoots, events and personal portrait shoots, including at our make-over and photoshoot workshops for Perth women. Here, she gives some make-up tips to ensure you are photo-ready. First impressions count, there’s no way you can deny it. Especially [...]
At the NW Fashion & Photo Night
Everyone dressed to impress at the NW Fashion & Photo Night on 10th March 2011, an evening of glamour, creative expression and networking organised by New Work Photography. Canton Lounge Bar was the perfect setting, with a stylish lounge, exceptional service and food and drinks flowing. The red carpet was rolled out to greet guests and later doubled [...]
What you are saying about Style Shoots
New Work Photography’s ‘Style Shoots’ feature at our make-over and photoshoot workshops and at glamorous events and themed parties. Guests at the NW Fashion & Photo Night Thursday 10th March will experience it first-hand. Find out what people are saying about the Style Shoot… I felt like a fashion model for a night! Very glamorous! [...]
Spotlight on Designer: Caldi Design
Pieces from emerging Perth label Caldi Design will feature in a fashion show and photography exhibition at the NW Fashion & Photo Night, Thursday 10th March 2011. Tickets available from New Work Photography. 1. Tell us about yourself. My background is a bit unusual with my mom being from Morocco and my dad from Germany. [...]
Exploring the dark side
We recently completed an art photography shoot with the lovely model Rhyannin. This shoot was the first in a series of a black and white study inspired by watching crows in the suburban landscape. The shoot was a combination of fashion and art photographs. Shot in black and white in bright sunlight and often purposely under- [...]
What is a Make-over and Photoshoot Workshop?
Thinking of attending a New Work Make-over and Photoshoot Workshop but not sure what it will involve? Find out and ask questions here. Why a Make-over and Photoshoot workshop? New Work Photography wants to bring the glamour of personal photography to you in a fun, social setting that represents great value. It’s an excellent way [...]
Working it at the warehouse
It always seems to be 40 degrees when I’m doing a fashion shoot and the photo session for Caldi Design was no different. We were grateful for a roof over our heads – a fabulous warehouse on loan to us from Pro AV Integration (a cool company that installs audiovisual equipment in bars, shops and [...]
The NW Fashion and Photo Night
New Work Photography recently turned one and this is a good excuse to hold a fabulous party. The New Work Fashion and Photo Night will provide guests with a number of stylish treats, including a fashion show by the exciting new designer Caldi Design, an opportunity for guests to have their glamorous Style photo taken [...]
How do you know it’s really organic?
We interviewed Eve Organicsto find out more about REAL organic beauty products. So where did the idea for Eve Organics come from? Well, I suffered myself for many years with adult acne, and it occurred to me on my skin care journey that it was almost impossible to find skin care products that were truly [...]
