Archive for the ‘general’ Category
Rewarding your staff at End of Financial Year
Better than Santa’s knee
Ways to reward your team at End Of Financial Year that beat another boring Christmas in July party 
Ok so most of us have seen the episode of The Office where they do the cringe-worthy staff awards party… great fun for the boss but not widely appreciated by the staff, who end up bored, offended or leaving early!
Most team leaders have a lot more sense but it could be that you are stuck for ideas or want to take your EOFY staff reward to a new level, with minimum fuss. Many choose to hold an event, but how to avoid ending up at the usual pub?
Ways to amp up your EOFY party
- Make it creative/unusual – this shows you put some thought into it!
- Make it personal – what would THEY like to do?
- Make it a surprise – something that will put smiles on faces
- Make it a bonding session – add a team building element by making it something you can enjoy together
- Make it fun – provide laughter and joy
Recommended event services in Perth guaranteed to bring delight!
- Malkarak Healing Retreat www.chitteringvalleyretreat.com.au – Detox your team or take on healthy cooking classes!
- Human Rhythms www.humanrhythms.com.au – Bond with your people over bongo drumming. Expert presenters & lots of fun.
- Loaded Brush www.loadedbrush.com.au – Corporate ‘Art Jams’ to stretch the mind
- Nathalie Louise Flower Design www.nathalielouise.com – Flower classes at London designer Nathalie’s elegant Subiaco store
- And of course… New Work Photography’s Style Shoots http://www.newworkphotography.com/style-shoots-event-photography/ will spice up any office party! A professional photography studio set up at your event with props to suit your theme brings excitement and fun and best of all, stunning photos for your team to treasure.
Our clients’ photo stories
New Work creates fashion and art inspired shoots for individuals and groups looking for something different in portrait photography. Here are some of the true stories of our shoots, and some comments straight from our clients!
Studio snapshots
Lila’s breathless voice on the phone told me she was lost. Rushing from work, she’d hopped off the bus a stop early and now found herself walking through a suburban park in the growing darkness. The studio booking was only for two hours and the first hour was almost up, so I suggested we make it another day. ‘No, no, I’ll get there,’ said Lila, so I wandered out to find her, trying to direct her over the phone while standing on the street corner.
By the time we were settled in the studio we had 40 minutes to work. Lila had changed into basic blacks as directed, and now I handed her a long piece of stretchy blue fabric, which revealed a slight sheen as it moved. ‘Hold it over your head,’ I said, ‘and stretch it slowly in different directions.’
I snapped away and it wasn’t long before Lila had the idea and was making up her own shapes using her body and the fabric. She looked like a dancer as she played, tilting her head this way, stretching her arms wide. The contrast of the shimmering fabric and the black clothing created clean outlines against the white backdrop.
In 40 minutes we had some great shots and I was keen to get Lila to model again, impressed with her ability to relax on her very first photo shoot! Since then Lila has featured in some stunning art and fashion shoots at various locations.
Partying like a VIP
I pulled out the camera with its heavy flash to a chorus of oohs and aahs by the girls at Katie’s party. As I set up the first shot, a simple group gathering, everyone smiling and drinks in hand, other people in the bar started to look in our direction. They didn’t mind moving aside as I circled the group, getting party shots in groups of two or three. ‘Move aside people! I feel like a VIP!’ said one of Katie’s mates as she posed, hand on her hip.
The bar had a gorgeous lounge area that was perfect for more stylish photographs. I directed some of the guests to the lounge, where they posed amid chandeliers, antique furniture and satin wallpaper, looking like fashion models in their cocktail dresses and heels.
‘This was such a fun party, Katie!’ I heard one girl say as she was leaving, later that night. It certainly stood out and I had a lot of fun photographing it.
Bubbles, sequins and satin heels on the beach
I popped the champagne as I saw the girls arriving. I’d promised them a bit of bubbly before their shoot on the beach, to calm jittery nerves. They’d been instructed to bring a couple of favourite dresses and their shiniest bling for my art shoot, which centred on the idea of daydreams. It was going to be full of sparkle and fun.
‘What do we have to do?’ asked Alison and Fiona, as they dumped the ten dresses they’d each brought and reached for a glass of champagne. ‘Just splash about in pretty dresses while I take pictures!’ I replied.
We started with some shots on the sand, close-ups of their glittery make-up and jewellery. I then asked them to move a little way into the water, and I followed with the tripod, its legs stuck in wet sand, to get some beautiful blurred shots of the girls twirling and jumping. I’d brought a couple of back up dresses and even some satin heels from my trusty costume box, so the girls wouldn’t ruin their own pieces, but they were soon enjoying themselves so much that they didn’t much care if their clothes got wet!
People walking by on the beach casually stopped to do up a shoelace, but really they wanted to sneak a peek at the photo shoot. This always makes my models laugh! Two little girls moved in for a closer look at the costume pieces, no doubt wishing they could play too. It sure was a little girl’s daydream!
Is she going to a ball?
As Natalie sheltered from the wind in the shadows of the Indiana Teahouse on Cottesloe Beach, I set up my equipment and sought the perfect spot. Once I had it, I coaxed Natalie out into the sun, directing her to stand against a sand-coloured wall. The sun picked up the brilliant colours in her dress, an old ball gown she’d picked out for the portrait shoot. Simple gold jewellery and softly tangled hair completed the look.
As I clicked, struggling to keep the equipment upright in the wind, a family walked past and stopped briefly for a look. ‘It’s a wedding!’ said one child. ‘No, she’s going to a ball,’ said her sibling.
We made our way down to the sand, where the sea curves into a pocket at the end of the beach. After a few fun shots running up and down the steps to the jetty and posing on the rocks, we tried some quieter shots underneath the row of gazebos. But I soon had competition: I turned around to find a tourist happily snapping away at my model!
After braving the elements – and the public – fish and chips were definitely in order and we sat at one of Cottesloe’s cafes to look at the photos as we merrily munched away.
What clients have said after their New Work shoot…
“I hate having my photograph taken and hardly ever take a good photo. New Work changed all that, and made the experience pleasurable and fun. And on top of this I ended up with some great photos for my business promotional material. I can recommend New Work for your photographic needs.” – Wayne
“Julissa is a complete professional and able to relate and put her clients/subjects at ease to get the best possible photos. I highly recommend her services.” – Fleur
“I was so impressed by how professional it was. Everything was coordinated perfectly and the photographer really cared about other people’s input into what the shoot would look like.” – Cara
“I signed up for a photo shoot and even though the nerves were incredible, the photographer made me feel so relaxed, and really helped to guide me through the entire process.” – Janine
Make the most of fashion season and save 15% on fashion-inspired shoots for individuals and groups of friends when you book during September. More examples and information here.
What you see is what you get
In business, we live in a visual world (like it or not)

How much do you value the visual elements of your business or brand? Now, think about how much you judge other businesses by their ‘cover’.
The fast-paced world we now live in is highly competitive and highly visual. If you’re like most people, you will pay attention to your first, ‘visual’ impressions, fair or unfair. This might be the way a person dresses, their hairstyle, their body language and eye contact… or their website, office space, display books or marketing material.
I recently was shown a product designed as a gift people can buy, to raise money for a very worthy cause. My immediate impression was that the design let it down – it was dated, boring and a little daggy. I’m not suggesting people don’t buy fundraising products just for the value their money will bring to a charity, but I am saying that many, many more products might be sold if more attention was given to their visual appeal.
Looking ‘right’ in business becomes very important when it comes to using photographs of people or products. If the website or brochure design is fantastic but the photos clearly have come from an everyday camera or an unpractised hand, the value is immediately brought down. As mentioned in a previous article, Lighting is Everything, well… I’ve just said it. A professional with specialised equipment makes the shot work.
Designers and boutiques particularly need to pay close attention to the type of photographs they use. There are many examples of catwalk shots pinched from other websites and used by small businesses, or shots of wrinkled clothing snapped with a regular camera by someone who works there. The designers who make it to fashion festivals use professional models and fashion photographers to showcase their beautiful creations.
How much dollar value do you place on your look? How much more value could it be bringing in dollars, back to you?
Marketing experts, website designers and programmers, artists and photographers alike, are always trying to show people the importance of investing in a professional job. Some businesses get it, and it shows.
It’s not always easy to find the time and money to do it right, and I am personally doing it step by step. But having an awareness of how to do things right is a good start.
There are plenty of examples on our website of our work for our business and fashion clients… but you can always contact us to see more examples of the difference a professional photo makes.
Adventures in the city
One photographer’s wanderings in Melbourne
My Melbourne holiday was a chance to switch off, hang out with family and friends, spend time wandering alone and going on little creative adventures! While there I did a lot of journal writing in cafes, research at the beautiful State Library and the Immigration Museum, sipping wine at tapas bars and reading or just daydreaming, visiting art exhibitions and of course… a lot of walking and photographing!
Here are some street shots, as well as shots from visual artist Laura Delaney’s Post-Grad exhibition opening, taken during my Melbourne trip.
Behind the scenes at a fashion shoot
As New Work Photography specialises in fashion shoots for local and emerging designers and stylists, we are often involved in a lot more than just taking the photos – often we design the concept, source all the required elements, coordinate the day and assist with the use of images in the final website, lookbook or brochure, too! Here are some of those behind-the-scenes elements from several of our recent shoots.
After consulting with the client to pinpoint what they’re after, we develop a creative concept for the shoot that matches their brand – whether it is for an emerging label, a fresh look for their business or a website revamp. We then source a location, models, a stylist, and sometimes clothing, costumes and props for the photoshoot.
Here we are shooting in a warehouse sourced to suit the client’s minimalist, modern brand.
This shot for Jazally Beach was taken at a bar in Fremantle.
Before shooting begins, clothing and accessories are chosen in sets for each look and set aside. The models change into their first look and have their hair and makeup done, which can take an hour or more!
Here the stylist is sorting through clothing for various looks for the Image by Jennifer shoot.
These models are being prepared for the Caldi Design shoot.
There’s a lot of waiting around during prep time!
Once models are ready they undergo test shoots so the photographer can test the light and set up the framing. This is a good time for the photographer and model to test how they will best work together – for example, for highly choreographed images the models will be given lots of direction; other times they are given a few hints and then asked to improvise! A good model can adapt to both, and a good photographer is able to put the model at ease and communicate his or her expectations clearly. During shooting time, the stylist and makeup/hair artists often step in to do touchups and make adjustments.
Hair and makeup artists step in to ensure models stay photo-ready.
Once the photoshoot is over, images are sorted and edited ready for the client’s use. As most good photographers try to get it right in the camera, post-production work will often just involve a few basic touch ups and image resizing… however, this can still take hours, depending on the volume of work. Sometimes images are stylized to create a particular effect that will suit the final destination of the photographs.
This image was given an ‘electric’ look to modernize the photograph and add interest.
Thanks for taking a look behind the scenes at New Work Photography!
Lighting is everything! Photographers’ lighting secrets you can use
Photography is actually ‘painting with light’. Just like in a painting, the artist chooses lighting to affect colour, tone and mood.
We’ve all taken and posed for photos using harsh, on-camera flash… red eyes, flat shapes, shiny skin… flaws exposed! Professional photographers most often use off-camera flash, whether a large portable flash that attaches to the camera or studio lighting equipment on stands, to achieve artistic effects that make the most of the subject’s features, or create a dramatic look.
So here are some of the secrets. Unfortunately, unless you have access to some pretty hard-core equipment you will have trouble creating the right effect with light, but you can still make the most of outdoor lighting, fill flash, and sometimes, slow shutter speeds and tripods. Read on…
Off-camera flash ALWAYS looks better than on-camera flash. With small, everyday cameras, you are using the in-built flash which is placed very close to the lens – this causes red-eye and creates a flat look that usually doesn’t compliment the subject. Flashes that are held even just a little way from the camera create depth and tone, making the photo ‘pop’.
I used one strong light above the subject and to one side for this dramatic effect.
But buying a separate flash is costly. What can I do with my regular camera? Check to see if your camera allows you to change the flash intensity. Sometimes giving the flash a little less power will give a softer effect.
Even better: Avoid using the flash. See below.
Although our pinata is lurvvly, the on-camera flash makes us look flat, shiny and red-eyed.
Diffused (softened/filtered/indirect) light is more forgiving than straight flash. Studio photographers use umbrellas or soft boxes to cover their flash heads and can adjust the flash intensity to varying degrees. Using light from other sources and avoiding your on-camera flash will give you your most beautiful photographs:
- If your camera has some manual controls, you can try opening up the aperture (changing the aperture setting to a low number e.g. f4) to let more light into your camera. Be aware that this will create a photograph where the objects close to the camera will be in focus, but the background may be blurry… but you may want that. Letting more light into the camera means you can shoot in darker conditions.
- You could also let more light in by changing the shutter speed (to a bigger fraction e.g. 1/15, ½) but you will need to rest your camera on a tripod or other steady surface and tell your subject to hold still, or you’ll get blur. Again, you might want this. I personally love working with blur effects.
- Or you could change the ISO to a higher setting e.g. ISO 1600, which makes your camera more sensitive to light, so it’s great for indoors.
- You can combine any of these technical adjustments with available light to create interesting photographs. Try using window light, lamps, candles or strong flash lights pointing at a soft reflective surface like foil or a silver car sunshield (Hold the sunshield close to the subject, at an angle to their right or left. Point the light at the shield and let the light bounce off the shield onto the subject. You may not see it, but your camera will).
But my camera doesn’t do all that stuff! OR I’m too scared/lazy to fiddle with all that stuff. Give me the quick tips!
- Get outside. Pay attention to where the sun and shadows are. Avoid the middle of the day as the light is too harsh. Place the subject so that the sun is at an angle – not directly in front or behind them. If you want a sunset background, use the fill flash on your camera (preferably at a low setting) to ensure the subject’s face is not in shadow. This can look really dramatic – I love working with flash on the beach (see samples at www.newworkphotography.com.au )
Using more than one light gives you creative freedom. First of all, where a light is placed creates different emotional meanings. Check out the post ‘Light has meaning’, coming soon. Secondly, photographers work with lighting ratios in the studio, using two, three or more lights at mathematical ratios to create calculated effects.
But I don’t care about that. Give me the quick tips now. Try the old car sunshield trick – hold the silver side of the sunshield up high, at an angle to the subject, so that your flash will bounce off it to create light coming from another direction. Now you have two lights. Better yet, forget your on-camera flash and play with a couple of strong lamps indoors. Place one on either side of the subject and have one a little further away than the other, or covered (careful! No fires please) to make one light the main light and one the softer, fill light. Or try a wide, soft light held above the person’s head but forward a bit, so it creates a shadow under their nose and chin while lighting their face softly. This is called ‘butterfly’ or ‘glamour lighting’.
I used flash to fill in the shadows created by bright sunlight, to create this kooky shot!
It’s fun but it’s not working! If your camera doesn’t give you much creative freedom, you may have to heave a sigh and ring your friendly local photographer, who has paid a lot of money for magical equipment that will give you the effect you want. Wink!
Want more?
Check out these websites for free tips
Photography Lighting Tips http://www.essortment.com/hobbies/photographyligh_syhy.htm
Read this article if you want more creative ideas.
Studio Lighting – a beginner’s guide to lighting http://www.ephotozine.com/article/Studio-Lighting–a-beginners-guide-to-lighting-132
This one’s a bit more technical but it might interest those thinking of turning portrait photography into a hobby.
Don’t be shy! The camera will love you
Many ladies will tell you they’ve always wanted to have a professional photo shoot done, not just for the fun of the experience but to see themselves in a different light… to see what more they can be.
But everyone’s had a bad photo taken, everyone’s had a bad hair or skin day, and every female has some hang-up or other about her looks. The idea of posing in front of a camera under bright studio lights is too much to bear!
Or maybe you’ve seen a bunch of traditional glamour portraits of others and don’t really fancy having your hair boofed up and lying semi-naked on a fur rug. Maybe just once you’d like to see what you’d look like as a model on the cover of your favourite magazine, or have photographs of yourself and your loved ones that you could call a piece of art, something to hang on the wall without your house starting to look like your grandmother’s!
Despite the worries, at the back of your mind you’re thinking you should get your portrait done so that one day you can look back and say, ‘Wow, I was beautiful and I didn’t know it.’ So what are you waiting for? Here are some encouraging things you might not know about professional photography…
What you might not know about a professional photo shoot
1. An individual photo shoot is not like a family shoot, classroom photo or wedding shoot. It’s just you and the photographer, who hopefully has taken the time to get to know you and what you want. It should not be rushed but make you feel pampered and special – most portrait photographers do this very well.
2. A portrait photo shoot can take place anywhere. Some people find the blank canvas of the studio becomes a neutral place where they can express themselves in front of the camera, a playroom for grownups to try being someone else. Others find they are more comfortable in their own home and want their environment to be included in the photographs, because it says something about who they are. Still others like the adventure of an on-location shoot – my personal favourite! Together with your photographer or stylist you can come up with a theme or story, and a location to match, much like a magazine fashion shoot.
3. Studio lights work wonders for your looks. There is a reason photographers spend thousands of dollars on huge lights for their studio. As any visual artist knows, a painting, portrait or any other visual form is predominantly about light. Where the light is placed and the quality of light can create mood, colour, special effects and can sculpt the face and body. No red eyes or flat tone here! Professional photographers know a lot about how to maximise your looks using special lighting.
4. You don’t always have to spend huge amounts of money or even buy prints. Photographers are now changing what they offer you, in response to the digital age. As photographs, printing and good equipment become more accessible to all, photographers are looking for new ways to create value for their customers. Many photographers are reasonably priced and can offer some very good deals. Look for transparency: if you feel the photographic company is being up front about costs and expectations, you are on to a good thing.
5. And you don’t have to go it alone. Ask about package deals for you and a small group of friends. You can even make it a ladies’ day, or a special event for a bride-to-be and her hens! New Work Photography has some exciting packages.
Check out the post, My Photoshoot Experience, to read some real-life accounts of posing under the bright lights! And if you have an experience you’d like to share, or a maybe a question that’s been bugging you, leave a comment. Let’s encourage our gorgeous friends who’ve been thinking about a photo shoot to take the plunge!
New Work Art-Style Shoot
Opening the kiln is like unwrapping a gift
We love letting our readers know about amazing Perth artists. Here, Tina from Serendipity by Design introduces herself and tells us the meaning behind the business name.
My name is Tina Coppola and I would like to welcome you to Serendipity by Design. The name “Serendipity” comes from my curious love for the word Serendipity – definition being “unexpected and delightful discoveries”. Serendipity seemed to embrace many aspects of myself and my creativity. Firstly, being my initial encounter with fused glass, which was to enhance 3 dimensional art that I was working on at the time. This then opened the door to making exquisite glass jewellery and further fuelled the fire for the sheer passion and obsession that I now hold for glass and the amazing things I can manipulate glass to do. Never did I envisage that I would one day be where I am today.
Secondly, the way I seem to work holds true to the definition of serendipity – as more often than not, I start to create a piece with a design in mind – however, throughout the process of designing and creating, somehow the finished piece results in being quite different to the initial outline in my mind (more often than not for the better – hence y decision for Serendipity by Design as a business name). Quite often I say to family and friends that “opening my kiln is like once again being a child opening presents on Christmas day” – sometimes you have an idea of what surprises are in store and other times you are blown away by what lays before you.
I have now been working with the glass medium for approximately four and a half years – spending 40-60 hours per week on average in my home studio either researching or designing or creating. I have attended numerous intensive workshops to further both my technical and creative knowledge of both art glass and dichroic glass so as to further enhance my ever growing curiosity and hunger to learn all I can about this amazing medium. These workshops include fusing and slumping (working with warm glass), cold working, dichroic glass and art glass jewellery making and design, glass casting, creative mold making, imagery in glass and chemical reactions and boiling glass.
I spend my days (and quite a few of my nights – some into the wee hours of a new day) working in my studio creating jewellery, fused glass and slumped plates, clocks and glass wall art, some of which is combined with metal and copper. Basically, if it can be created in glass, then my aim is to create it – with perfection.
I am blessed with a wonderful husband, Domenic, who helps me in every aspect of my life, whether it is with our 3 gorgeous children (Jasmine 17, Shenae 15 and Jacob 12) or in the studio with me. There has been many a time that we have been standing at the sink washing and reassembling glass at one in the morning so that the kiln can be switched on, before collapsing in a state of exhaustion into bed. The late nights and early mornings are all well worth it as it is such a pleasure to watch the expression on someone’s face as they view my creations, small or large and to receive the many compliments regarding my work.
2011 brings with it high expectations as I am contemplating an exhibition in mid 2012. I am currently underway with designing and creating with this vision in mind. I am also undertaking several more workshops throughout the year under the tutelage of interstate and international glass artists which is always very exciting.
My jewellery creations can be viewed online at www.dichroicglassdesigns.com or for further information regarding larger works of art I can be contacted by emailing serendipitybydesign@iinet.net.au
Professional Make-up
By Cara Templeman, Changing Faces Makeup
Cara has done some fabulous work with New Work for fashion shoots, events and personal portrait shoots. You can experience some of her work first-hand at New Work’s April and May workshops. Book tickets here.
First impressions count, there’s no way you can deny it. Especially if you have your own business as you are often the sole representative. This is even more important if you are designer, or anyone in an industry where attention to detail is important. Wearing makeup is an important way to define how you look and influence that first impression. It doesn’t have to be a lot but a small amount of well placed makeup can boost your confidence as well as your appearance.
It can be incredibly confusing when there are so many brands and types of makeup. I recommend looking at your life, your skin and how you apply makeup and then go from there. For example I am often up at 4.30am to work on a shoot, I have oily skin and I have to wear makeup every day so I choose a mineral makeup. It’s really quick and easy to dust on, good for your skin if you are wearing it every day and being a powder absorbs some of the oil. If you like a really polished look then I would go for a medium to full coverage liquid or stick with a compact powder to give a matt finish, that way you can take the compact with you for touch ups during the day. It’s really about looking at what will work for you or you simply won’t use it.
If you are going to wear eyeliner I recommend a cream/gel eyeliner like the china doll one from Napoleon. You use a stiff angled brush to apply it which gives greater control and an easier application and it’s waterproof and smudge proof so it won’t end up down your face after a couple of hours. Pencils melt and smudge way too easily and start to look messy. A soft eyeshadow in beige, soft champagne pink, grey or brown is great to have because it’s not drastic, is easy to blend and gives a natural polished look. Combine this with mascara (Maxfactor Masterpiece Max is great) and you have three easy steps to a polished, low maintenance look for eyes that will take less than 5 minutes.
Again with blush don’t go for anything over the top unless you are confident in applying it. Make sure your blush has a slight glow or shimmer to it which will catch the light and give a natural glow to your cheeks. (Napoleon blush patrol is an investment but it is beautiful, otherwise try a Natio one, powder is the easiest.) Just remember that a powder blush goes on a powdered skin and a cream blush goes on unpowdered dewy skin. That way it will adhere evenly and not stick in places. It’s all about practice and finding out what looks good for you.
If you are going to all this effort please don’t forget your lips. It only takes 30 seconds to swipe on a lipstick or gloss and it really finishes the look. There are so many formulations and colours so just have a play around with what you like. A few good general colours are rosy pinks that aren’t too sweet and orange reds that give definition but aren’t too out there, for example Playful by Natio or Soft Rose or Raspberry in the new Revlon Colourburst lipstick.
I hope this has helped shed a bit of light on makeup application. I can’t stress enough that practice truly does make perfect, so keep trying until you find a method that suits you. I can do a full face of makeup in about 5 minutes for myself and that’s only through practicing and having a go. If you have any questions please don’t hesitate to ask. Cara@changingfacesmakeup.com.au
At the NW Fashion & Photo Night
Everyone dressed to impress at the NW Fashion & Photo Night on 10th March 2011, an evening of glamour, creative expression and networking organised by New Work Photography.
Canton Lounge Bar was the perfect setting, with a stylish lounge, exceptional service and food and drinks flowing. The red carpet was rolled out to greet guests and later doubled as the runway for the Caldi Design fashion show.
The show featured classic and new garments from up-and-coming Mt Lawley designer Caldi Design, looking to Australia’s Autumn, with both muted and bold colours in a range of edgy styles. The garments were complemented by jewellery by local designer HM Sass, and suede ankle boots by Betts. Hair and make-up styling was by Changing Faces Makeup, and among the models were those from WA’s own Cantik Models.
Guests also enjoyed an exhibition of art and fashion photographs by New Work Photography’s director Julissa Shrewsbury, with proceeds of sales going to the Global Good Foundation, a local charity empowering women from backgrounds of domestic violence. The guests were also treated to New Work Photography’s signature Style Shoots, a glamorous form of entertainment using photography. To top it off, some lucky guests received beauty prizes from Eve Organics.
Check out some behind the scenes, runway and Style Shoot photos below. If you had your Style photo taken on the night, for a limited time you can view the gallery and choose images to purchase here. You will need the password emailed to you!




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