Archive for the ‘fashion shoot’ Category
Not just a photo shoot… the way we work at New Work
We see our role as coordinating the entire shoot and taking you through step-by-step, not just showing up to take the photos! This is how we work at New Work.
Before the photo shoot
Chateau store shoot by New Work Photography
After an initial creative consultation, work begins behind the scenes to prepare your photo shoot. We develop a creative concept for the shoot that matches your personality or brand – whether it is for a personal shoot, an emerging label, a fresh look for your business or a website revamp. We then source a location, models, a stylist, hair and makeup artists, clothing, costumes and props as needed. We also might do research into target markets and competitors.
Depending on the nature of your shoot, you may receive a tip sheet on what to wear, or for more involved shoots, you will be sent a brief and schedule. We value your input and ideas both in the lead up to your shoot and on the day, to ensure you get the most out of your photo shoot.
During your photo shoot
Caldi Design shoot by New Work Photography
We are experienced in choreographing photo shoots and give clients and models lots of direction, so you won’t be left wondering what to do! We expect a level of nerves and our priority is to help you relax and enjoy the experience. We pride ourselves on superior customer service and attention to detail… you’ve heard it before but we work really hard to make it happen. That means we make sure we cover all aspects of photography you have asked for, producing professional, creative work that is in line with the original brief.
After your shoot
After your photo shoot, photos are edited and enhanced where appropriate. A CD of images in both high resolution (suitable for printing) and low resolution (for online use) is sent to you. We always endeavour to get the work to you as quickly as possible.
We care about our clients and like to see where our photos end up! We try to help after the shoot, by suggesting the best images for your website, creating special effects with your images or providing art-quality printing services for your favourite shots.
Backstage at the New Work Fashion & Photo Night
New Work Photography is proud to have a clientele of repeat customers and referrals. We value building ongoing relationships with our clients and seek to add continuing value through VIP offers and gifts. We welcome suggestions of how we can reward our ‘regulars’!
Tips for clients seeking wedding photographers
As a photographer I’m often asked about wedding photography and although this is outside New Work’s services, there are some general tips I give clients seeking wedding photographers. While we don’t do weddings, we DO do Style Shoots and mock fashion shoots for hens days/nights! But here are the wedding photography tips…
- Check that the photographer you’re getting is the one whose work you like on the website – sometimes there’s more than one photographer and they don’t all have the same standard/style
- Make sure you get a meeting with your photographer to discuss your ideas/needs before you commit
- You should be able to find one that will include a CD of all your images for you to keep
- Try to find examples and key words of what you like to give to the photographer and check that they have the right idea of what you want (communication!!)
- You should be given a contract or terms of sale to sign beforehand so you are clear what you are getting. Even though you can’t redo your wedding day if you don’t like the photos, there should still be some sort of guarantee
- Try to pick a photographer who specialises in weddings or is really strong in them. Don’t choose a cheaper option that does generic photography because weddings may not be their passion. To capture the emotion of the day you need someone sensitive to this
- Careful with friends recommendations – look at their pictures, as it may not be that what they like is what you like
- Decide whether you want more candid ‘photojournalistic’ shots, arty images or traditional/fun posed ones and find a photographer that specialises in the style you like
- If possible, book your videographer separate – to get a really good film of the wedding you want someone who specialises in this.
- Usually you get what you pay for, but sometimes photography is a rip off. Smaller, boutique businesses may give better value for money because more time can be given to each client’s project, since there are fewer clients
What you see is what you get
In business, we live in a visual world (like it or not)
How much do you value the visual elements of your business or brand? Now, think about how much you judge other businesses by their ‘cover’.
The fast-paced world we now live in is highly competitive and highly visual. If you’re like most people, you will pay attention to your first, ‘visual’ impressions, fair or unfair. This might be the way a person dresses, their hairstyle, their body language and eye contact… or their website, office space, display books or marketing material.
I recently was shown a product designed as a gift people can buy, to raise money for a very worthy cause. My immediate impression was that the design let it down – it was dated, boring and a little daggy. I’m not suggesting people don’t buy fundraising products just for the value their money will bring to a charity, but I am saying that many, many more products might be sold if more attention was given to their visual appeal.
Looking ‘right’ in business becomes very important when it comes to using photographs of people or products. If the website or brochure design is fantastic but the photos clearly have come from an everyday camera or an unpractised hand, the value is immediately brought down. As mentioned in a previous article, Lighting is Everything, well… I’ve just said it. A professional with specialised equipment makes the shot work.
Designers and boutiques particularly need to pay close attention to the type of photographs they use. There are many examples of catwalk shots pinched from other websites and used by small businesses, or shots of wrinkled clothing snapped with a regular camera by someone who works there. The designers who make it to fashion festivals use professional models and fashion photographers to showcase their beautiful creations.
How much dollar value do you place on your look? How much more value could it be bringing in dollars, back to you?
Marketing experts, website designers and programmers, artists and photographers alike, are always trying to show people the importance of investing in a professional job. Some businesses get it, and it shows.
It’s not always easy to find the time and money to do it right, and I am personally doing it step by step. But having an awareness of how to do things right is a good start.
There are plenty of examples on our website of our work for our business and fashion clients… but you can always contact us to see more examples of the difference a professional photo makes.
