Behind the scenes at a fashion shoot

As New Work Photography specialises in fashion shoots for local and emerging  designers and stylists, we are often involved in a lot more than just taking the photos –  often we design the concept, source all the required elements, coordinate the day and  assist with the use of images in the final website, lookbook or brochure, too! Here are  some of those behind-the-scenes elements from several of our recent shoots.

After consulting with the client to pinpoint what they’re after, we develop a creative concept for the shoot that matches their brand – whether it is for an emerging label, a fresh look for their business or a website revamp. We then source a location, models, a stylist, and sometimes clothing, costumes and props for the photoshoot.

Here we are shooting in a warehouse sourced to suit the client’s minimalist, modern brand.

This shot for Jazally Beach was taken at a bar in Fremantle.

Before shooting begins, clothing and accessories are chosen in sets for each look and set aside. The models change into their first look and have their hair and makeup done, which can take an hour or more!

Here the stylist is sorting through clothing for various looks for the Image by Jennifer shoot.

These models are being prepared for the Caldi Design shoot.

There’s a lot of waiting around during prep time!

Once models are ready they undergo test shoots so the photographer can test the light and set up the framing. This is a good time for the photographer and model to test how they will best work together – for example, for highly choreographed images the models will be given lots of direction; other times they are given a few hints and then asked to improvise! A good model can adapt to both, and a good photographer is able to put the model at ease and communicate his or her expectations clearly. During shooting time, the stylist and makeup/hair artists often step in to do touchups and make adjustments.

Hair and makeup artists step in to ensure models stay photo-ready.

Once the photoshoot is over, images are sorted and edited ready for the client’s use. As most good photographers try to get it right in the camera, post-production work will often just involve a few basic touch ups and image resizing… however, this can still take hours, depending on the volume of work. Sometimes images are stylized to create a particular effect that will suit the final destination of the photographs.

This image was given an ‘electric’ look to modernize the photograph and add interest.

Thanks for taking a look behind the scenes at New Work Photography!