From classic to kitsch – Perth Stores we love!

We interviewed the owners of some Perth stores we love. Here are their stories…

Ruck Rover General Store

(We love them because they are two sisters doing it for themselves.)

Back in 2005 sisters (and best friends) Claire and Isabelle had one of those wouldn’t-it-be-fun-if-we-opened-a-shop conversations. I’m sure you know the kind… gushing comments like ‘we could work for ourselves and do whatever we want!’, ‘we could play any music that takes our fancy all day long!’, ‘we could buy everything that we love for our store and get to play with the coolest products around!’. Then they started planning it. You know, just for fun. And then, all of a sudden, they realised that this pipe dream was actually achievable, and if they were going to do it they should do it right away.

In October 2006 their little shop opened its doors, bringing in a host of lovely customers who have, over the last two years, also become their friends.

While their list of suppliers has grown over that time they have remained true to their aim of supporting small, independent designers from all over the world and offering the folk of Perth, Western Australia something unique.

After two years, and many phone orders from people around the globe wanting to get their hands on particular items, Claire and Isabelle thought it was time they made it easier for interstate and international shoppers, and busy locals, to buy their wares through an online store.

While starting as primarily a clothing store, with jewellery, bags and wallets and some other accessories on the side, as well as baby clothes, the sisters have slowly expanded their wares to include stationery, zines, other publications, scarves, sneakers and homewares.

Their love of Polaroid and instant photography meant that they became Polaroid stockists some years ago. Mainly as a way to have a steady supply of film for themselves and their friends! After Polaroid ceased production of many of the films, they picked up the Impossible brand films for those that just cannot do without. We still have some expired Polaroid film in stock, too!

This month, Ruck Rover are teaming up with Outré gallery for a special gocco print demonstration as part of Outskirts. To mark the occasion, they have printed a limited edition tee shirt featuring a design by Perth artist Creepy, who is part of a gocco print exhibition at Outré and also in Ruck Rover’s little art space, during late September / early October.

They are doing a special run of their own men’s tee shirts in time for Christmas, with some fun designs.

Facade Boutique

(We love what they’ve done with their website and we love that Rosie the owner’s dog visits the boutique!)

1. Have you always worked in fashion?

No!!  I lived and worked in Melbourne for 25 years and flew as air crew for Ansett for 23 years. Always had an interest in fashion and also exposed to fashion on my world travels.

2. How did Facade come about?

The business opportunity presented itself when I returned to Perth to live after being in the East.

3. What are the things you value most in your business? What makes Façade special?

My wonderful staff and our beautiful customers.  Façade is special as we form a personal relationship with our customers as personalised service is our priority.  Being a small business and all staff involved with the buying we have the opportunity in selecting specific garments and key pieces for our customers.

4. Who are your favourite designers/features in your stores?

Mela Purdie for our Travel Wear

Brax, Betty Barclay and Michelle – all labels from Germany

Frank Lyman who is a French Canadian designer

And of course we offer quite a few more labels in store

5. Any plans/events/projects coming up?

We have just had a Mela Purdie workshop but we do have our Annual Fashion Parade in April every year and all proceeds collected are donated to the Cancer Council of WA.

We have a Spring Market Day coming up in Old Theatre Lane and is being held on Saturday 8th October in Old Theatre Lane and all the shops are participating in some way.

Bluebird Vintage

(We love this Aladdin’s cave of vintage wonders.)

My partner Steven and I have been hunting and collecting for almost 10 years now, and we finally decided last year to hang up our shingle as Bluebird Vintage, purveyors of vintage goodness! We called the shop Bluebird because of my penchant for enamel bluebird jewellery, and it’s also a sailor tattoo to symbolise distance travelled .. which I like, seeing as we procure unique items from near and far.

My experience is predominantly antiques and collectables, but my love for vintage fashion has taken over the shop, so Bluebird has ended up an eclectic mix of pretty frocks, retro homewares, old world curios and pop culture kitsch. We don’t have a great deal of space, but I think the stock is really well-selected, with emphasis on sought after items like1950′s dresses, 1950′s Ray-Ban cat’s eye sunglasses, deco lucite bags and costume jewellery.

What I love about vintage clothing is not just the sustainability and recycling aspect, but the fun and romance attached to finding and adapting these one-of-a-kind gems to your wardrobe. It’s like the clothes themselves take a little trip, changing along the way with different owners. There’s such nostalgic charm in the tailoring, fabulous fabrics and also provenance of vintage clothing, from a delicate beaded 1930′s gown to a bedazzled denim 80′s playsuit. It’s awesome, and if the fashion industry’s current love affair with retro-styling is any indication, old is the new new!

Tips for clients seeking wedding photographers

As a photographer I’m often asked about wedding photography and although this is outside New Work’s services, there are some general tips I give clients seeking wedding photographers. While we don’t do weddings, we DO do Style Shoots and mock fashion shoots for hens days/nights! But here are the wedding photography tips…

• Check that the photographer you’re getting is the one whose work you like on the website – sometimes there’s more than one photographer and they don’t all have the same standard/style
• Make sure you get a meeting with your photographer to discuss your ideas/needs before you commit
• You should be able to find one that will include a CD of all your images for you to keep
• Try to find examples and key words of what you like to give to the photographer and check that they have the right idea of what you want (communication!!)
• You should be given a contract or terms of sale to sign beforehand so you are clear what you are getting. Even though you can’t redo your wedding day if you don’t like the photos, there should still be some sort of guarantee
• Try to pick a photographer who specialises in weddings or is really strong in them. Don’t choose a cheaper option that does generic photography because weddings may not be their passion. To capture the emotion of the day you need someone sensitive to this
• Careful with friends recommendations – look at their pictures, as it may not be that what they like is what you like
• Decide whether you want more candid ‘photojournalistic’ shots, arty images or traditional/fun posed ones and find a photographer that specialises in the style you like
• If possible, book your videographer separate – to get a really good film of the wedding you want someone who specialises in this.
• Usually you get what you pay for, but sometimes photography is a rip off. Smaller, boutique businesses may give better value for money because more time can be given to each client’s project, since there are fewer clients

Our clients’ photo stories

New Work creates fashion and art inspired shoots for individuals and groups looking for something different in portrait photography. Here are some of the true stories of our shoots, and some comments straight from our clients!

Studio snapshots

Lila’s breathless voice on the phone told me she was lost. Rushing from work, she’d hopped off the bus a stop early and now found herself walking through a suburban park in the growing darkness. The studio booking was only for two hours and the first hour was almost up, so I suggested we make it another day. ‘No, no, I’ll get there,’ said Lila, so I wandered out to find her, trying to direct her over the phone while standing on the street corner.

By the time we were settled in the studio we had 40 minutes to work. Lila had changed into basic blacks as directed, and now I handed her a long piece of stretchy blue fabric, which revealed a slight sheen as it moved. ‘Hold it over your head,’ I said, ‘and stretch it slowly in different directions.’

I snapped away and it wasn’t long before Lila had the idea and was making up her own shapes using her body and the fabric. She looked like a dancer as she played, tilting her head this way, stretching her arms wide. The contrast of the shimmering fabric and the black clothing created clean outlines against the white backdrop.

In 40 minutes we had some great shots and I was keen to get Lila to model again, impressed with her ability to relax on her very first photo shoot! Since then Lila has featured in some stunning art and fashion shoots at various locations.

Partying like a VIP

I pulled out the camera with its heavy flash to a chorus of oohs and aahs by the girls at Katie’s party. As I set up the first shot, a simple group gathering, everyone smiling and drinks in hand, other people in the bar started to look in our direction. They didn’t mind moving aside as I circled the group, getting party shots in groups of two or three. ‘Move aside people! I feel like a VIP!’ said one of Katie’s mates as she posed, hand on her hip.

The bar had a gorgeous lounge area that was perfect for more stylish photographs. I directed some of the guests to the lounge, where they posed amid chandeliers, antique furniture and satin wallpaper, looking like fashion models in their cocktail dresses and heels.

‘This was such a fun party, Katie!’ I heard one girl say as she was leaving, later that night. It certainly stood out and I had a lot of fun photographing it.

Bubbles, sequins and satin heels on the beach

I popped the champagne as I saw the girls arriving. I’d promised them a bit of bubbly before their shoot on the beach, to calm jittery nerves. They’d been instructed to bring a couple of favourite dresses and their shiniest bling for my art shoot, which centred on the idea of daydreams. It was going to be full of sparkle and fun.

‘What do we have to do?’ asked Alison and Fiona, as they dumped the ten dresses they’d each brought and reached for a glass of champagne. ‘Just splash about in pretty dresses while I take pictures!’ I replied.

We started with some shots on the sand, close-ups of their glittery make-up and jewellery. I then asked them to move a little way into the water, and I followed with the tripod, its legs stuck in wet sand, to get some beautiful blurred shots of the girls twirling and jumping. I’d brought a couple of back up dresses and even some satin heels from my trusty costume box, so the girls wouldn’t ruin their own pieces, but they were soon enjoying themselves so much that they didn’t much care if their clothes got wet!

People walking by on the beach casually stopped to do up a shoelace, but really they wanted to sneak a peek at the photo shoot. This always makes my models laugh! Two little girls moved in for a closer look at the costume pieces, no doubt wishing they could play too. It sure was a little girl’s daydream!

Is she going to a ball?

As Natalie sheltered from the wind in the shadows of the Indiana Teahouse on Cottesloe Beach, I set up my equipment and sought the perfect spot. Once I had it, I coaxed Natalie out into the sun, directing her to stand against a sand-coloured wall. The sun picked up the brilliant colours in her dress, an old ball gown she’d picked out for the portrait shoot. Simple gold jewellery and softly tangled hair completed the look.

As I clicked, struggling to keep the equipment upright in the wind, a family walked past and stopped briefly for a look. ‘It’s a wedding!’ said one child. ‘No, she’s going to a ball,’ said her sibling.

We made our way down to the sand, where the sea curves into a pocket at the end of the beach. After a few fun shots running up and down the steps to the jetty and posing on the rocks, we tried some quieter shots underneath the row of gazebos. But I soon had competition: I turned around to find a tourist happily snapping away at my model!

After braving the elements – and the public – fish and chips were definitely in order and we sat at one of Cottesloe’s cafes to look at the photos as we merrily munched away.

What clients have said after their New Work shoot…

“I hate having my photograph taken and hardly ever take a good photo. New Work changed all that, and made the experience pleasurable and fun. And on top of this I ended up with some great photos for my business promotional material. I can recommend New Work for your photographic needs.” – Wayne

“Julissa is a complete professional and able to relate and put her clients/subjects at ease to get the best possible photos. I highly recommend her services.” – Fleur

“I was so impressed by how professional it was. Everything was coordinated perfectly and the photographer really cared about other people’s input into what the shoot would look like.” – Cara

“I signed up for a photo shoot and even though the nerves were incredible, the photographer made me feel so relaxed, and really helped to guide me through the entire process.” – Janine

Make the most of fashion season and save 15% on fashion-inspired shoots for individuals and groups of friends when you book during September. More examples and information here.